The brand represents the Company and its business through a concise and suitable graphical expression. From the brand we receive a first, unconscious impression of the Company itself.
The brand will tell us if the Company is serious, aware, of great experience, competent and, shortly, if it is or not a worth Company to deal with.
Being an identifying brand, it has to be clear, essential, with simple and concise features so to be immediately understandable and recognizable. The brand will have to suggest reliability and guarantee denoted details; moreover it will have to answer to a modern concept of graphics.
Rivit brand, appositively designed for Rivit, displays the Company main positive features into the following attributes:
- functional capacity
The Rivit brand was studied with particular attention to originality, when compared to other brands present on the market. In particular the lettering has been specifically conceived to match the overall idea of the brand, thus avoiding the use of predefined typographical letters.
Red and black have been thought to be the most apt colors to emblematize the Company, with the intent of continuing the previous design.
The choice of the color is very important, as messages circulate and are recognized on an international level through colors. The unmistakable color itself symbolizes all over the world particular actions, prescriptions or products.
Red is a well hallmarked color. It always attracts the glance and it creates an atmosphere of aliveness, energy, developments; bound together to the black of the writing, it turns out to be the good choice to represent the solidity, the high quality and the strength of a serious industrial Company.
The most prevalent adequacy of the proposed brand must be connected to such purpose: its highly essential and stylized elegance makes it particularly indicated for a Company placed into the mechanical field.
The two red arms of the brand especially recall the spinning movement of a screw and the spinning movement of fasteners, while the red color recalls a dynamic and energetic image.
Furthermore, while wrapping the word Rivit, the two red arms increase meaningfully its visual significance and thereafter its importance.
Another very important point to be stressed is the dynamic message that, without doubt, Rivit brand communicates. This message wants to suggest an idea of continuous evolution of the Company, being constantly open to the external developments of the market, and which is always searching for improvements to better satisfy its customers requirements.
Concerning the functional capacity, Rivit brand is perfectly adequate both when used in its two-color version and in its black and white one, or in little size and big one: it never looses its incisiveness and readability features.